Del Monte Foods: Reaching a Wide Audience

Across the U.S, Del Monte Foods Production Facilities offer incentives to entice their employees to meet monthly safety goals. For example, Del Monte Foods stress the OSHA standards of safe facilities in order to maintain safe products and employees. The incentive gifts have to be very low-cost (between $1–2), practical, and must appeal to a broad demographic range of both men and women between 18 and 80.

The Result

One of these gifts is a multi-function, 360° digital “Clipwatch”, which clips onto belt buckles, backpacks, and just about anything with a strap. It’s hip enough for the youngsters, useful for everyone, and priced to meet Del Monte’s budget. And, the watch is branded with the Del Monte logo on the front and back.

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